Every Netflix account can have up to five different profiles, which helps keep everyone's preferences separate. This sort of personalization is an exceptional feature if you're the sole user, but it goes out the window if you share your account with friends and family. Every single row is organized and curated based on what you watch, click on, and search for. Netflix's personalized recommendation technology, which decides what titles appear on your Netflix homepage, is one of the most advanced in the industry. Each profile has its own name, picture, and settings.